Easter Seals Disability Services

The Northwestern Mutual Foundation’s Click for Kids Campaign Donates $10 Per Vote to Easter Seals & Other Nonprofits

Foundation launches $200,000 Facebook giving campaign to help secure future generations

The Northwestern Mutual Foundation is launching Click for Kids, a Facebook-driven initiative to provide three best-in-class nonprofits dedicated to supporting children with a total gift of $200,000.

Facebook users are encouraged to visit Northwestern Mutual’s Facebook page and vote for Easter Seals, Action for Healthy Kids or Teach For America. For each vote cast, the Northwestern Mutual Foundation will give $10 to the selected nonprofit.

“We believe that thousands of Facebook users share our passion for securing future generations for children and they’re looking for simple ways to promote literacy, teach healthy habits and support children with special needs,” said Kimberley Goode, president, Northwestern Mutual Foundation. “Click for Kids is a dynamic combination of social media and philanthropy that underscores the Northwestern Mutual Foundation’s commitment to helping children achieve their full potential,” Goode added.

Three video shorts highlighting the impact that each nonprofit has had on a child, family or community, are also posted on the Facebook page, helping users choose a preferred organization to support.

“We’re grateful to the Northwestern Mutual Foundation for their commitment to securing opportunities for special needs children,” said Larry Gammon, Easter Seals NH President & CEO. “Click for Kids is great way for our existing and new Facebook followers to take an active role in supporting our mission helping kids with disabilities gain greater independence.”

All Facebook users have access to the Click for Kids program and are allotted one vote per user. The program can be accessed through facebook.com/northwesternmutual, northwesternmutual.com, easterseals.com, actionforhealthykids.org and teachforamerica.org.

In 2011, Northwestern Mutual was named the World’s Most Admired Life Insurance Company according to FORTUNE® magazine, leading its industry in key categories including “Social Responsibility.”

About Easter Seals New Hampshire
For the past 75 years, Easter Seals NH has provided exceptional services to ensure that all people with disabilities or special needs and their families have equal opportunities to live, learn, work and play in their communities. Easter Seals services include autism services, inclusive child care and early intervention, special education, medical rehabilitation, camping and recreation, vocational services, senior services, substance abuse services, adult day programs, community based services, individual service options, transportation services, residential service options, dental services and veteran services. As a leader in health care services for individuals with disabilities and special needs, ESNH employs more than 1,400 individuals who serve 23,000 children, adults and seniors in over 60 programs throughout the state. To learn more about Easter Seals NH, visit http://www.eastersealsnh.org/.

About the Northwestern Mutual Foundation
The mission of the Northwestern Mutual Foundation is to build strong, vibrant communities that serve as a legacy to future generations. The Foundation’s giving is designed to create an impact on the communities where the company’s employees and financial representatives live and work. Over the past decade, the Foundation has donated $170 million to nonprofits across the country.

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